Tag Heuer

TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. The Maison continues to innovate, pushing the limits of accuracy with advanced technology. Echoing the world of motorsports, the TAG Heuer Carrera, Monaco, or Autavia timepieces are icons born on the wrists of champions. In the face of pressure, they will take up any challenge.

Sincere Fine Watches

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Born from precision, the TAG Heuer Carrera is the most iconic expression of sporting elegance. The original racing chronograph has been inspired by speed and a drive to succeed ever since it was introduced in 1963.

Sincere Fine Watches


Since the launch of Mikrograph, a mechanical chronograph accurate to 1/100th of a second, TAG Heuer has proudly pioneered timekeeping in the high-octane world of motorsports. TAG Heuer chronographs are engineered for those with a passion for action.