Founded in Florence in 1860, Panerai supplied the Italian Navy specialist diving corps with precision instruments. Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture, combining Italian design flair and history with Swiss horological expertise.

Sincere Fine Watches

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Essence of Panerai.

The Luminor reinterprets classic proportions in a contemporary manner, preserving all the characteristics which over the years have made this watch an icon of luxury sports watchmaking.

Sincere Fine Watches


For heroes embarking on perilous adventure and for champions for whom each single second count to hit records.

The Chonographs represent the essence of the brand, a mix of performance and functionality in which Panerai has distinguished itself since the 1940s.