Founded in Switzerland in 1918 by Georges Schaeren, Mido is today based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish «Yo mido», meaning «I measure».

Sincere Fine Watches

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Ocean Star Tribute: Just like the Gibraltar Lighthouse, the Ocean Star dive watches collection is an ally to those who want to conquer the ocean.

Sincere Fine Watches


Baroncelli Heritage: Timeless and elegant, the Baroncelli collection is inspired by classical and sophisticated monuments. With their details and harmonious shapes, Baroncelli watches appeal to both men and women.