Maurice Lacroix

Over the last 40 years, to the credit of the innovative spirit and perfectionism of its watchmakers, Maurice Lacroix has earned a one-of-a-kind reputation: watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, that results in high perceived value.

Sincere Fine Watches

Brand Icon

Be your AIKON! Maurice Lacroix’s AIKON collection, unites innovation with urban aesthetic styling, upholding two traits synonymous with the brand.

Sincere Fine Watches

Highlights

The AIKON automatic date, the must-have companion to your urban experience.

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