Maurice Lacroix

Over the last 40 years, to the credit of the innovative spirit and perfectionism of its watchmakers, Maurice Lacroix has earned a one-of-a-kind reputation: watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, that results in high perceived value.

Sincere Fine Watches

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Be your AIKON! Maurice Lacroix’s AIKON collection, unites innovation with urban aesthetic styling, upholding two traits synonymous with the brand.

Sincere Fine Watches


The AIKON automatic date, the must-have companion to your urban experience.