Bell & Ross

Bell & Ross is a watchmaker specializing in aeronautical instrumentation. Bell & Ross has a mission: to invent, design and manufacture exclusive and perfectly functional timepieces for professionals working under extreme conditions. In its La Chaux-de-Fonds manufacture based in Switzerland, Bell & Ross perpetuates the Swiss art of luxury watchmaking.

Sincere Fine Watches

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A team of watch designers and aeronautical control panel specialists joined forces with one project in mind: to create timepieces perfectly suited for professional use. Their goal: to be part of the great Swiss watchmaking tradition while meeting the demands of men facing extreme situations.

Sincere Fine Watches


To ensure that a watch perfectly meets the expectations of its users, Bell & Ross gathers experts with complementary know-hows to create a utilitarian watch. Professional users, designers, engineers and master watchmakers combine their expertise following the motto: the essential is never compromised by the superfluous.