SINCERE WATCH LIMITED
Sincere Watch Limited is Singapore’s oldest name in luxury watch retail. Beginning from a humble venture in 1954, it has since blossomed spectacularly into a leading retailer and distributor of the world’s top watch brands in Asia.
Over the years, Sincere has amassed a portfolio with some of the world’s most esteemed watch brands, amongst which include A. Lange & Söhne, Audemars Piguet, Breguet, Franck Muller, Jaeger-LeCoultre, Omega, Panerai and Vacheron Constantin.
These relationships have been cultivated with utmost respect and a view towards growing the appreciation for each brand throughout Sincere’s network of 23 boutiques and point-of-sales network spanning eight countries, including Australia, Cambodia, Indonesia, Malaysia, Singapore, South Korea, Vietnam, and Thailand. In Thailand, Sincere operates under Pendulum Ltd, a wholly owned subsidiary.
Sincere’s astute vision and adroitness in understanding the desires and pursuits of watch connoisseurs has seen it proffer timepieces that not only capture the spirit of growth but also reflect the spirit of adventure and individuality that each of its patrons possesses. This is particularly evident in Sincere’s championing of independent watch brands with the exclusive retailing of Arnold & Son, Christophe Claret, Cvstos, Franck Muller, Greubel Forsey, Grönefeld, Hajime Asaoka and Jacob & Co.
Drawn by its extensive collection of brands and wide presence, Sincere was acquired by Cortina Holdings on 16th March 2021.
Leveraging the strength of Cortina Holdings, Sincere is placing its focus squarely on strategic expansion, blazing a path as the region’s premier luxury watch specialist and in greater synergy with Cortina Holdings as well as the access and network it brings. Customers can look forward to fresh and exceptional new experiences from the combined group.
A stalwart in the luxury watch industry, the Group strives to constantly introduce original and unique retail concepts as well as exclusive product offerings throughout the region. Sincere Haute Horlogerie is testament to the Group’s dedication to providing customers with exceptional experiences.
Beyond the Sincere Fine Watches network, the Group has also entered strategic partnership to invest in mono-brands boutique such as A. Lange & Söhne in Malaysia. In Thailand, the Group operates under Pendulum Ltd, a wholly owned subsidiary with its own mono-brand boutique with brands such as Lange & Söhne and Panerai.
As it stands on the threshold of its sixth decade, Sincere is placing its focus squarely on strategic expansion: to continue to blaze its own path as the region’s premier luxury watch specialist.