since 1954
As Singapore’s oldest and most established name in luxury watch retail, what began as a humble venture in 1954 has since blossomed spectacularly into that of a leading retailer and distributor of the world’s top watch brands in Asia. Today, Sincere Watch Limited operates more than 30 boutiques and point-of-sales network spanning nine countries including Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan and Thailand.

Boutiques
A stalwart in the luxury watch industry
The Group strives to constantly introduce original and unique retail concepts as well as exclusive product offering. Beyond the Sincere Fine Watches network, the Group has also entered strategic partnerships to invest in mono-brand boutiques with brands such as A. Lange & Söhne in Malaysia. In Thailand, the Group operates under Pendulum Ltd, a wholly owned subsidiary with its own mono-brand boutiques with brands such as Panerai.
featured products

Blancpain
Fifty Fathoms Automatique

Breitling
Chronomat B01 42

Montblanc
1858 Split Second Chronograph Limited Edition

Jaeger-LeCoultre
Master Control Date

Discover Franck Muller Timepieces on
Sincerewatch.com